The Brand Equation
A monthly newsletter bringing you expert insights on how to make your brand work for your business.
Connect
The brands that scale past $1B all have one thing in common
Why misalignment across teams costs more than you think
Inside the brand shift that doubled growth, increased deal size by 60%, and added 40 enterprise clients... in just four months.
Both are right.
Lessons from bold brand shifts that delivered real results — and the missteps that didn’t.
How AI can help instead of harm
Start with expertise, impact, and value